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Let's work together
for Google (Youtube)
Play it on Shorts
/ art direction, campaing concept
Youtube Shorts wanted to talk to gamers in brazil in a creative way, bringing awareness to the shorts format. We wanted to do that using a language gamers can speak: the addiction to skins.
We created the first in-game and real life skin: Youtube Shorts Shorts.
To bring awareness and make the whole community wear our shorts,
we teamed up with the top 4 most played games in Brazil, along with 4 different in-game activations: a special contest map, a pool party, a movie theater and a battle royale event.
/insight
/ideia
Amanda Peccini, creative art director based in São Paulo but born and raised in Rio de Janeiro.
Worked with brands like Youtube, Itaú, Fanta, EpicGames, OBoticário and more.
About me? We can talk about my caramel dog called Farofa, about how I love video games but play horribly every one of them, or how I love to dance no matter what kind of music is playing.
Currently at DPZ
Former Druid Creative,
Lew Lara & Ogilvy
Cannes Lions
2x bronze
5x shortlist
Clio Awards
2x gold
3x silver
2x bronze
The One Show
1x gold
2x silver
2x merit
Effie Awards
2x silver
2x bronze
MMA Smarties
1x grandprix
2x gold
6x silver
3x bronze
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