Amanda Peccini, creative art director based in São Paulo but born and raised in Rio de Janeiro.

Worked with brands like Youtube, Itaú, Fanta, EpicGames, OBoticário and more.

About me? We can talk about my caramel dog called Farofa, about how I love video games but play horribly every one of them, or how I love to dance no matter what kind of music is playing.

Currently at DPZ
Former Druid Creative,
Lew Lara & Ogilvy

Cannes Lions
2x bronze
5x shortlist

Clio Awards
2x gold
3x silver
2x bronze

The One Show
1x gold
2x silver
2x merit

Effie Awards
2x silver
2x bronze

MMA Smarties
1x grandprix
2x gold
6x silver
3x bronze

Let's work together

for google

Play it on Shorts

/ art direction, campaing concept

Magalu is the largest e-commerce in Brazil, with US$ 31.5 bn of market value. To promote its music instruments marketplace and sell directly to people who is already interested in music, Magalu partnered with Deezer to create a digital platform that combines entertainment and shopping.

Decifrei is a mobile experience inside Deezer where music becomes media and a store for Magalu's instruments. While listening, users can discover which instruments were used in each song as they listen and buy them on Magalu's e-commerce with just one click.

/insight

/ideia