Let's work together
O Brasil tá vendo, você tá vivendo
BBB, the biggest reality show in Brazil, turned 25 years old in 2025.
And Electrolux, the most selled household appliances brand, entered as an official sponsorship. How could we turn this partnership into and opportunity to bring awarennes in a funny brazilian way?
We created a campaing with Larissa Gloor, a famous humorist influencer,
to bring back to screen the most famous BBB memes and phrases, at the same time showing how Electrolux brand has a complete solution for any home.
/insight
/ideia
For each important moment of the reality, such as the parties, the elimination, the tests and even old famous moments, we created a 15' creative film, using the funny language of BBB and Larissa mixed together, using the nostalgia the reality brings to create awareness to our own products and show our complete solution of brand.
for Electrolux + Globo
/ art direction, campaing concept