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ORANGE COACHELLA
Aperol was the offical sponsor of Coachella in 2026. We wanted to communicate that in Brazil, but we could use the name of the festival for that. We decided to use illustrations to bring the festival's vibe, warmness and feeling to connect with the orange and sunset vibes that only Aperol can give.
We created three different illustrations to give hints to the audience about Aperol being the sponsor of the festival, using techniques to make the scene feel like a Coachella scene, but bringing oranges, glasses, bottles and details about Aperol brand.
/insight
/ideia
Amanda Peccini, creative art director based in São Paulo but born and raised in Rio de Janeiro.
Worked with brands like Youtube, Itaú, Fanta, EpicGames, OBoticário and more.
About me? We can talk about my caramel dog called Farofa, about how I love video games but play horribly every one of them, or how I love to dance no matter what kind of music is playing.
Currently at DPZ
Former Druid Creative,
Lew Lara & Ogilvy
Cannes Lions
2x bronze
5x shortlist
Clio Awards
2x gold
3x silver
2x bronze
The One Show
1x gold
2x silver
2x merit
Effie Awards
2x silver
2x bronze
MMA Smarties
1x grandprix
2x gold
6x silver
3x bronze
for Aperol
/ Iillustration, art direction
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