Electrolux + BBB
BRASIL IS WATCHING
BBB, the biggest reality show in Brazil, turned 25 years old in 2025. And Electrolux, the most selled household appliances brand, entered as an official sponsorship. How could we turn this partnership into and opportunity to bring awarennes in a funny brazilian way? We created a campaing with Larissa Gloor, a famous humorist influencer, to bring back to screen the most famous BBB memes and phrases, at the same time showing how Electrolux brand has a complete solution for any home.
For each important moment of the reality, such as the parties, the elimination, the tests and even old famous moments, we created a 15' creative film, using the funny language of BBB and Larissa mixed together, using the nostalgia the reality brings to create awareness to our own products and show our complete solution of brand.
Amanda Peccini sr creative art director based in São Paulo but born and raised in Rio.
Worked with brands like
Youtube, Fanta, EpicGames, Electrolux, Aperol and more.
About me? We can talk about my two caramel dogs called Farofa and Matilda, about how I love video games but suck at most of them and how I have too many hobbies.
Currently at DPZ
Former Druid Creative,
Lew Lara & Ogilvy
Cannes Lions
2x bronze
5x shortlist
Clio Awards
2x gold
3x silver
2x bronze
The One Show
1x gold
2x silver
2x merit
Effie Awards
2x silver
2x bronze
MMA Smarties
1x grandprix
2x gold
6x silver
3x bronze
+55 21 987179891
