NOT THAT CRAZY

If you do a search on Facebooks groups, you will find the ones dedicated to the most absurd theories: flat earthers, ufologists, reptilians, and many others. This conspiracy theorists are the perfect match to help a healthcare brand to dimistify the fake news about the side effects of vaccines.With a good dose of drama and sound effects, the pieces create an atmosphere with certain suspense to describe the profiles of people who seem normal in real life but who are given to eccentricities in their digital lives, taking part in groups that believe in absurd conspiracy theories, such as flat earthers and ufologists. Both executions end with the same conclusion: they may look crazy enought to believe in those theories but they aren't that crazy to not vaccinate their children.