Google + Youtube Shorts

PLAY IT ON SHORTS

Youtube Shorts wanted to talk to gamers in brazil in a creative way, bringing awareness to the shorts format. We wanted to do that using a language gamers can speak: the addiction to skins. We created the first in-game and real life skin: Youtube Shorts Shorts. To bring awareness and make the whole community wear our shorts, we teamed up with the top 4 most played games in Brazil, along with 4 different in-game activations: a special contest map, a pool party, a movie theater and a battle royale event.