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YOUTUBE
SHORTS "SHORTS"

The obvious Youtube Shorts skin for gamers: Shorts!

To promote Youtube Shorts in Brazil for gamers(and gen Z) we found a creative way to talk about “Shorts” within the gaming community: creating the Youtube Shorts “shorts”, a real life and in-game fashion item. 

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In order to bring awareness and make the whole community wear our shorts, we teamed up with the top 4 most played games in Brazil, along with 4 different in-game activations: a special contest map, a pool party, a movie theater and a battle royale event.

Our creators helped us to turn the shorts into a desirable fashion item by creating short videos about gaming and lifestyle wearing the shorts and using it as a gaming skin

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ACHIEVEMENTS

MMA SMARTIES

2x silver - WEB 3.0 / Creators & Influencer

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