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HEROINE

SKIN

Believing in yourself creates your heroine skin.

Boticário once again brought the game's real fighters and protagonist to the spotlight, this time becoming the official sponsorship of the gender inclusive Valorant LOUD team, the biggest gaming organization in the world. To launch the partnership, we made a campaign about self-expression and their heroic personas, to show the community that real power flourish by believing in their “heroine's skin”.
 

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