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YOUR MOUTH
WANTS FANTA

Introducing the new face and voice of the brand: The Mouth

The concept "Sua Boca Pede Fanta" was created to introduce a new character to be the face and voice of the brand: Boca. The Boca personality was created to engage and entertain the target, and for that, we created two TVCs and a Spotify spot. To keep being relevant to our target, we created Fanta Play, a hub with exclusive and new content, posted weekly, including interviews and behind the scenes about geek culture. Also, you can watch the episodes of Fanta Talk Show - the talk show hosted by Boca, our main character, with interviews of very special guests.

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